GodwinGroup recently announced a formal partnership with Local Marketing Solutions Group (LMSG), adding an integrated suite of marketing automation technology, data-driven lead generation, state-of-the-art eCommerce and other capabilities to its marketing and advertising toolbox.
“This affiliation with LMSG provides our clients with state-of-the-art marketing technology at a new level,” said Godwin Executive Chairman Philip Shirley. “Godwin has continually added to its portfolio of services to meet client needs. As we enter our 82nd year, we are thrilled that our new investment partner brings proven e-commerce technology and access to lead generation and digital marketing capabilities unsurpassed in this region.
“This agreement with Chicago-based LMSG supports Godwin’s increasing national presence and formalizes a commercial affiliation with a group of sister companies, firmly strengthening our market-leading position in our home State of Mississippi and across the South from Texas to Florida. Godwin will continue to operate independently, offering comprehensive marketing technology, digital, media, public relations and creative services.”
“Godwin’s commitment to Mississippi is strong, and our leadership and executive team remain in place and focused on growth,” said Godwin President Jeff Russell. “Creative storytelling across digital and traditional platforms remains at the heart of our service. With these technology capabilities we deliver more sophisticated data analysis and reporting, lead generation and automation efficiencies. Godwin joins other national advertising icons making this same shift to better align creative with marketing automation platforms.”
“We’re impressed with Godwin’s creative services and its people,” said Al Croke, CEO of LMSG. “We see opportunity for mutually beneficial growth across our client base as Godwin’s depth of experience in digital, public relations, issues management and research bring new capabilities to our portfolio of services. This business relationship is a great fit.”